Clever Title

It’s Not About the Picture, Copy or Gift Arrays

January 14, 2010 · 3 Comments

If you’re coming from a traditional fundraising background, you remember the days of print – having to get everything exactly right before you sent something to the printer. One mistake used to mean big money.

In the online world, the biggest mistake you can make is waiting until everything is perfect Keep reading →

→ 3 CommentsCategories: Copywriting · Creative · Nonprofit · eMail Marketing
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8 Tips to Increase Morale in the Workplace

December 10, 2009 · 2 Comments

If the leadership of a company does not follow these principles, then what is outlined here will be less effective. You must first get management buy-in, acceptance and participation. If they do not care, neither will anybody else Keep reading →

→ 2 CommentsCategories: Managing
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3 Tips for Creating Content for Your New Site

November 2, 2009 · 4 Comments

Should you want to create the content for your site redesign, this is typically considered the “heavy lifting” portion for the client. Content can include items such as copy, images, videos, audio files and PDFs. Compiled below are a few helpful tips before you begin.

The Use of “Click Here”
Try not using “click here” in your copy, as it typically does not align with best web practices for some of the following reasons Keep reading →

→ 4 CommentsCategories: Copywriting · Improving Your Website · Nonprofit · Optimization
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10 Traits of a Good Boss

October 11, 2009 · 2 Comments

Understand Your Employees
We’ve all seen multiple personality tests that indicate the various differences in how people communicate. Understanding the nuances of what makes people tick enables you to help them succeed.

Listen
Your employees have a lot to say. If they come to you with a complaint, try to understand where they’re coming from and then try to get a bigger picture by talking to other people to figure out the whole story.

Don’t Lose Their Trust
If an employee feels comfortable enough to complain to you, don’t lose their trust. If you need to go to other people for more information Keep reading →

→ 2 CommentsCategories: Managing
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New Educational Requirements

August 31, 2009 · 3 Comments

Here is a quick list of a few of the classes I did take while in school:

Astronomy
Interestingly enough, I’ve never had to explain the difference between a yellow dwarf star and a red dwarf star

Mythology
While I did find this class interesting, I’ve never had to identify which Roman god equates to its Greek counterpart

Musics of Texas
I love me some Buddy Holly, but no one has ever asked me the name of the band that played with him.

And, I find it interesting that I did not take any classes related to the following topics before I stepped into the “real world” Keep reading →

→ 3 CommentsCategories: Ideas · Managing · Random
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