Clever Title

Teamwork

May 6, 2009 · Leave a Comment

Patrick Lencioni pinpoints the issue of group behavior in The Five Dysfunctions of a Team, a story that teaches lessons about using leadership to inspire real teamwork.

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Big Corporations vs. Startups

April 5, 2009 · 2 Comments

When considering where to take a job, we often need to think about the company culture. By determining whether the organization is a big corporation or startup, you can learn a lot about the company. Below outlines the various pros & cons for working for the individual entities. Keep reading →

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Be Helpful – Observe from a Distance

March 16, 2009 · 1 Comment

Sometimes my three chihuahuas get into a fight. But based on what I’ve learned about dog behavior, I have to let them work it out to determine who is the alpha dog. It’s hard to do because my first instinct is to step in and break it up. But I’ve learned to wait until it is neccessary for me to step in (Liberty Belle is especially protective of her Greenies).

Teeth Liberty

As managers of people, we want to help our employees be more effective. But, sometimes, instead of rushing in to help, try letting your employees resolve the situation by themselves. Of course, be there for guidance and support as needed, but they might be able to resolve the problem without your time & involvement – and possibly even come up with a better solution. After all, it is what they are paid to do…think for themselves.

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12 Step Program for Twitterholics

March 8, 2009 · 2 Comments

Twitterholics is a fellowship of men and women who share their experience and knowledge with each other that they may educate and learn from others. The only requirement for membership is a desire to continue Tweeting.

1. Admit you are powerless over Twitter – that your life has become unmanageable Keep reading →

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Online Video Tips for Nonprofits

March 5, 2009 · 3 Comments

Kivi Leroux Miller, from NonprofitMarketingGuide.com made a request on Twitterfor guest blogger posts regarding nonprofit video, so I will attempt to accommodate her request.

Equipment
If you are a 501(c)(3) organization, you can apply for a Flip Video Spotlight kit to be used by untrained staff and constituents to help highlight your work with video.

Filming
» Each shot should be between 10 and 15 seconds
» Shoot close ups whenever possible
» Film people – create a personal story

Editing
» Keep your total video length under 2 minutes
» If you want to create a longer video, break it into episodes
» Adding words? Translations? Remember that online video typically is in a smaller viewing pane, so keep in legible
» End with a call-to-action and provide users with a URL shortcut to a page with additional information & a donation opportunity

Posting
» Create a YouTube channel for your nonprofit
» Insert the video into widgets that can be spread virally
» Add a video index on your site

View some great examples of nonprofit videos at: 
http://helpCUREnow.org/videos.

→ 3 CommentsCategories: Improving Your Website · Nonprofit · Optimization
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