Entries from December 2008
Being from the United States, we’re often accused of not being aware of the rest of world – their culture, their news and even their preferred communication methods. But one organization is aware of their audience and has altered their media usage methods to communicate and continue the interaction.
Words of Hope broadcasts its programs in Arabic throughout the Middle East, and they are seeing a growing response via text messaging. Postal service is difficult and not always reliable, and they had the foresight to begin offering the option in early 2007. This year, the number of text messages has grown 50%.
They appear to utilize text messaging to (more…)
Categories: Innovation · Nonprofit · Technology
Tagged: arabic, audience, communicate, communication, communication strategy, cymberly, cymberly pierce, donation, environment, interact, interaction, media, middle east, non profit, Nonprofit, organization, strategy, text, text message, text messaging, word of hope, words of hope
Instead of focusing on social media as something additional to maintain that provides relatively little value, we need to shift our thinking. Social media is an extension of your brand, and how people perceive your identity can lead to greater awareness and profitability.
To increase your brand connections, Harry Gold outlines his suggestions, which are summed up below (more…)
Categories: Social Networking
Tagged: awareness, brand, brand awareness, brand connection, branding, clickz, connection, cymberly, cymberly pierce, harry gold, social media, social network
We continue to be bombarded with marketing messages that are not relevant to us. We see irrelevant commercials in between a program we are watching or are sent mail from a company that we did not sign up to receive information from.
According to Seth Godin, permission marketing is, “the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them”.
Are you tired of getting messages that are not relevant to you? Often, you cannot tell a company that you longer want to receive mail from them, but here is one way to communicate a response to a marketer that continues to bombard you with irrelevant content (more…)
Categories: Ideas
Tagged: business reply, business reply cost, business reply mail, business reply mail cost, business reply mail postage, business reply postage, commerical, cymberly, cymberly pierce, direct mail, evelope, irrelevant, marketing, message, permission marketing, relevant, respect, seth godin
The American Red Cross has created a great page that outlines all their various disaster relief tools that are available. Some of their social networking and web 2.0 tools include banners, Facebook resources, flickr tools, texting, videos and widgets.
Unfortunately, this great resource is hidden and is not easy to find from the main website. Participants may also want to participate by telling others about how they donated blood or volunteered. The American Red Cross could make this page more generic and less about “disaster relief” in order to expand its reach to a wider audience.
CURE International developed this concept in a different way (more…)
Categories: Ideas · Improving Your Website · Nonprofit · Optimization · Social Networking
Tagged: american red cross, banner, banner ad, cure international, cymberly, cymberly pierce, disaster relief, facebook, flickr, Optimization, red cross, social network, Social Networking, text, video, web 2.0, website, widget
