Clever Title

Entries from January 2009

Free Screen Recording Software

January 31, 2009 · 1 Comment

CamStudio is a free screen recording software that captures all screen and audio activity on your computer and creates streaming Flash videos that you can share.

Use this software to create a video demonstration or tutorial for your customers. Or, record a problem or error that you’re experiencing to show technical support.

What other ways could this software be useful for you?

Categories: Innovation · Nonprofit · Technology
Tagged: , , , , , , , , , , , , , , , , , , , ,

Want a Free Starbucks Coffee?

January 21, 2009 · Leave a Comment

Interested in a free Starbucks Tall brewed coffee while also doing something good for your community? Visit Starbucks Pledge 5 and commit five hours of volunteer service – that’s all you have to do!

There are also several great strategies built into this microsite to help continue the conversation and interaction between the brand and the consumer (more…)

Categories: Innovation · Nonprofit · Social Networking
Tagged: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Hating Your FTP?

January 20, 2009 · 1 Comment

Drop.io manager is a hosted white label solution for companies that need to share files online. They claim their solution is much more flexible and simpler to use than a traditional FTP, and you can customize your settings to add your company’s branding to the interface.

Features include private sharing of files, with the ability to restrict access by assigning privileges. The users can also upload and access the files in a variety of ways.

Categories: Innovation · Technology
Tagged: , , , , , , , , , ,

Nonprofits & Advertising

January 19, 2009 · 1 Comment

The Friendship Circle recently sent out an email with advertisements placed in the appeal. This is something I have yet to see a nonprofit do before, and I wonder if it is effective at bringing in additional revenue or effective at destroying credibility.

To advertise with The Friendship Circle, you must meet certain criteria, but this new initiative could create doubt in some donor’s minds. What do you think? Are advertisements on a nonprofit’s emails and/or websites effective or does it destroy consumer confidence?

Categories: Ideas · Nonprofit · eMail Marketing
Tagged: , , , , , , , , , , , , , , , , , , ,

Stop Asking for Email Addresses

January 18, 2009 · Leave a Comment

Well, at least quit asking without offering a benefit exchange. Many sites have an area in the upper, right corner that ask you for your email, but they don’t offer anything in return. While you can’t imagine why someone wouldn’t want to sign up for your informative monthly newsletter, many people need more of incentive to give you their personal contact information.

Do you know of a company that is doing a great job of acquiring email addresses in an inventive way?

Categories: Ideas · Improving Your Website · eMail Marketing
Tagged: , , , , , , , ,