Kivi Leroux Miller, from NonprofitMarketingGuide.com made a request on Twitterfor guest blogger posts regarding nonprofit video, so I will attempt to accommodate her request.
Equipment
If you are a 501(c)(3) organization, you can apply for a Flip Video Spotlight kit to be used by untrained staff and constituents to help highlight your work with video.
Filming
» Each shot should be between 10 and 15 seconds
» Shoot close ups whenever possible
» Film people – create a personal story
Editing
» Keep your total video length under 2 minutes
» If you want to create a longer video, break it into episodes
» Adding words? Translations? Remember that online video typically is in a smaller viewing pane, so keep in legible
» End with a call-to-action and provide users with a URL shortcut to a page with additional information & a donation opportunity
Posting
» Create a YouTube channel for your nonprofit
» Insert the video into widgets that can be spread virally
» Add a video index on your site
View some great examples of nonprofit videos at:
http://helpCUREnow.org/videos.
3 responses so far ↓
Online Video Tips for Nonprofits « Clever Title | thevideoblogsecrets // March 6, 2009 at 12:25 pm
[...] Go here to read the rest: Online Video Tips for Nonprofits « Clever Title [...]
Nonprofit Communications » Blog Archive » Nonprofit Video Production Tips // March 9, 2009 at 7:21 pm
[...] Pierce on her blog, Clever Title, also offers some fast tips on nonprofit video. She’s @cymberly on [...]
RaiulBaztepo // March 31, 2009 at 8:17 pm
Hello!
Very Interesting post! Thank you for such interesting resource!
PS: Sorry for my bad english, I’v just started to learn this language
See you!
Your, Raiul Baztepo