YourFonts turns your own handwriting into a font for free. You also have the option to include your signature and these OpenType fonts can be used on Windows, Mac OS X and Linux machines.
The first step is to print and fill out the template. You write each letter in a “cell”, which contains horizontal guidelines that help you write the characters in the correct dimensions.
After you save, scan and upload your template, you can download and install the fonts on your computer. Now, you can use your actual handwriting in your own documents!
Gatorade has recently produced several commercials around the theme “What’s G?” It is a part of an entire packaging redesign that aims to be a badge of pride for anyone who sweats, no matter how active they are.
While the traditional marketing pieces are in place (e.g. logo, branding elements, inventive commercial, famous spokespeople), the interactive strategy is currently being ignored, thus leaving a Gap in the strategy (more…)
JC Penny’s has come up with a clever site to help promote their jewelery line during the holiday season. There are several marketing techniques we can learn from BewareOfTheDoghouse.com:
» Create a short video (less than 5 minutes) that can be spread virally and increase brand awareness
» Use social networks, such as Facebook, to integrate with your website to help spread your message’s reach
» Find clever ways to ask for someone’s email address (e.g. give someone a warning before they go to the doghouse)
» Tie your product into every piece of the promotion – don’t loose focus on the creative
