37% of marketers are still not testing their email campaigns and the top reason for not testing is due to lack of knowledge about how to do it. If you are paying someone to design and implement your email campaigns, and they do not know how to test – please try and find someone who does.
Testing your email campaigns increases open rates, click-through rates and conversions.
Among those email marketers that do test, Subject Lines are the top tested email element (more…)
Categories: eMail Marketing
Tagged: business day, calls to action, chart, click-through rate, conversions, copy, design, email, email campaign, email design, email imagery, email marketer, email testing, imagery, marketer, marketing charts, mid-day, morning, offer, offers, open rate, subject lines, testing, timing, tuesday, wednesday
The Friendship Circle recently sent out an email with advertisements placed in the appeal. This is something I have yet to see a nonprofit do before, and I wonder if it is effective at bringing in additional revenue or effective at destroying credibility.
To advertise with The Friendship Circle, you must meet certain criteria, but this new initiative could create doubt in some donor’s minds. What do you think? Are advertisements on a nonprofit’s emails and/or websites effective or does it destroy consumer confidence?
Categories: Ideas · Nonprofit · eMail Marketing
Tagged: advertisement, advertising, appeal, communication, credibility, criteria, cymberly, cymberly pierce, donor, effective, email, friendship circle, idea, initiative, non profit, Nonprofit, revenue, the friendship circle, trust, website
Well, at least quit asking without offering a benefit exchange. Many sites have an area in the upper, right corner that ask you for your email, but they don’t offer anything in return. While you can’t imagine why someone wouldn’t want to sign up for your informative monthly newsletter, many people need more of incentive to give you their personal contact information.
Do you know of a company that is doing a great job of acquiring email addresses in an inventive way?
Categories: Ideas · Improving Your Website · eMail Marketing
Tagged: acquisition, benefit, benefit exchange, cymberly, cymberly pierce, email, email address, incentive, inventive
Here’s your chance to get some recognition for your email savvy: Enter MarketingSherpa’s 2009 Email Marketing Awards competition.
The fourth annual competition honors B2B and consumer marketers for email campaigns that really work. Think response rate, overall strategy and campaign goal.
Categories include:
» Newsletter
» Test you learned from
» Auto responder
» Opt-in campaign
» Non-email opt-in campaign
» Postcard campaign
» Promotional blast
» Mobile market email
» Promotional re-launch blast
» Single welcome letter
» Limited series email newsletter
» Triggered personalized email
Or, you can submit a campaign that does not fit a category and they’ll evaluate it. All entries are due by December 15 @ 7 p.m. EST.
Awards will be handed out on March 16 at Email Marketing Summit ‘09, where 800 email marketers from around the world will gather in Miami, Florida from March 15-17. Thanks to Email Awards sponsor ExactTarget, there is no entry fee again this year.
Categories: eMail Marketing
Tagged: 2009, award, awards, cymberly, cymberly pierce, email, exact, exact target, exacttarget, free, marketing, marketing sherpa, marketingsherpa, sherpa, target
