Should you want to create the content for your site redesign, this is typically considered the “heavy lifting” portion for the client. Content can include items such as copy, images, videos, audio files and PDFs. Compiled below are a few helpful tips before you begin.
The Use of “Click Here”
Try not using “click here” in your copy, as it typically does not align with best web practices for some of the following reasons (more…)
Categories: Copywriting · Improving Your Website · Nonprofit · Optimization
Tagged: website, usability, content, search engine optimization, seo, website redesign, tips, cymberly, cymberly pierce, audio, copy, content creation, website content, website content creation, website audit, site audit, images, videos, pdfs, content creation tips, content tips, website content tips, site content tips, use of click here, visually impaired, thank you page, thank you page copy, donation form, donation thank you, autoresponder, donation autoresponder, confirmation email
The 404 page is what a user sees when they go to a page that no longer exists on the site. Are you missing an opportunity to keep a user engaged when they visit one of these pages?
Mistype a URL shortcut on your site. What does your 404 page look like? Is there an opportunity to optimize this page with links back to the homepage or most visited pages on the site?
Or, perhaps, could you even invent a user experience that (more…)
Categories: Improving Your Website · Optimization
Tagged: 404, 404 page, alternate content, engage, errorlytics, opportunity, Optimization, optimize, relevant, relevant content, user experience, visitor, visitor experience
Gatorade has recently produced several commercials around the theme “What’s G?” It is a part of an entire packaging redesign that aims to be a badge of pride for anyone who sweats, no matter how active they are.
While the traditional marketing pieces are in place (e.g. logo, branding elements, inventive commercial, famous spokespeople), the interactive strategy is currently being ignored, thus leaving a Gap in the strategy (more…)
Categories: Creative · Ideas · Optimization · Social Networking
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