In his article, Don’t Sell to Bar Owners, Seth says:
“Marketers are guilty of hoping for too much from a typical salesforce. In my experience, 90% of the salespeople out there are below average (because performance is a curve, not a line). The superstars are hard to find, hard to keep and hard to count on scaling. So that means you must create a product that doesn’t require a superstar to sell it. And the only way you’re going to sell an ad to a [insert difficult marketplace here] is to create a product/service/story that sells itself.”
From my encounters, people who are in sales typically think they’re really good at it. Are they disillusioned? Or are they all selling great products that don’t need much persuasion to sell through? (more…)
