eMail Advertisment Appears to be Article

So, I got my daily eMail from ClickZ. In it, there was an advertisement that looks like a special article titled “Do You Have Email List ‘Shrinkage’?”As an online marketing expert, I was interested in what I could learn and clicked on the link.

I was taken to an web page advertisement for Email Labs.

Basically, it’s a page that offers a free downloadable resource (benefit for potential customer) and a way to acquire a new sales lead (benefit for the advertiser).

It’s so sneaky and great (and seems simple enough). What do you think?


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