Okay, Google Analytics is free.
But I saw one company that charged $800 for set up and thought it was genius.
Why charge $800 for something that takes 15 minutes to do?
1.) People will pay for it b/c they don’t know how easy it is to do.
2.) Provide them with added value – such as documentation or a webinar walking them through Google Analytics. Once you created the documentation or webinar, it would cost the company nothing to continue to use it as added value for the service!
3.) If people ever complain about the fee b/c they do find out about how easy it is to add the code, you can always remind them that you “taught” them how to use Google Analytics, too.
You can actually become Google Analytics Certified, which adds validity.