Susan G. Komen for the Cure announced the new Komen.org site launch today.
According the new website announcement email, they claim the purpose of the redesign was to achieve:
» Clearer navigation
» Integration of more personal stories
» Providing a sense of community
A few comments from a fundraising usability standpoint:
I am disappointed that the search bar is placed in one of the most prominent action areas of the site. It even appears to be the main call to action. Over 90% of search fails, which increases abandonment rates. If you have clear navigation (which they tout in their new website announcement email), then you’ve limited the need for search.
While I do like the animation effect when you scroll over the pink Donate button, it should be bigger, in a more prominent position in the upper, right-hand quadrant and should link directly to a donation form. When you give a user too many options for giving, they will abandon the initial action they were going to take.
Creating a Spanish section for your site is great, especially if a percentage of your audience speaks the language. But, if you are going to have a Spanish section, make sure your banners coordinating with these pages are in Spanish, too. Make sure you don’t do straight translation – but consider the cultural differences, too.
I love the use of user paths, as identified by the buttons labeled “I’ve Been Diagnosed with Breast Cancer”, “Someone I Know was Diagnosed” and “I’m Here to Make a Difference”. It takes me to a page that relates directly to how I’ve been affected by breast cancer.
Okay, those are just a few of my thoughts. I think, overall, the site looks great – but there’s always room for improvement…even on a newly redesigned site!