Proactive, Not Reactive

We – as marketers – tend to be reactive, instead of proactive. Instead of pitching new concepts, we pitch concepts we are familiar with or concepts we know will work or concepts that are requested by the client.

Why do we stick with what we’re familiar with? Is it because we know it will generate the anticipated revenue? What if we could create something that did more than generate revenue? Something that was innovative, exciting, viral, acquired names and generated income?

Seth couldn’t have said it better than in his post, Reacting, Responding & Initiating:

“Some marketing jobs are about responding. None are about reacting. The best ones are about initiating.”

How many of your phone calls, emails, proposals are spent in response to something? How can you reprioritize your day so that you are taking time to truly think and innovate instead of respond?


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