Monthly Archives: December 2008

Remember Your Audience

Being from the United States, we’re often accused of not being aware of the rest of world – their culture, their news and even their preferred communication methods. But one organization is aware of their audience and has altered their media usage methods to communicate and continue the interaction.

Words of Hope broadcasts its programs in Arabic throughout the Middle East, and they are seeing a growing response via text messaging. Postal service is difficult and not always reliable, and they had the foresight to begin offering the option in early 2007. This year, the number of text messages has grown 50%.

They appear to utilize text messaging to Continue reading

Social Media as a Brand Extension

Instead of focusing on social media as something additional to maintain that provides relatively little value, we need to shift our thinking. Social media is an extension of your brand, and how people perceive your identity can lead to greater awareness and profitability.

To increase your brand connections, Harry Gold outlines his suggestions, which are summed up below Continue reading

Force Permission Marketing

We continue to be bombarded with marketing messages that are not relevant to us. We see irrelevant commercials in between a program we are watching or are sent mail from a company that we did not sign up to receive information from.

According to Seth Godin, permission marketing is, “the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them”.

Are you tired of getting messages that are not relevant to you? Often, you cannot tell a company that you longer want to receive mail from them, but here is one way to communicate a response to a marketer that continues to bombard you with irrelevant content Continue reading

Online Hotel Community

The Pod Hotel, formally known as Pickwick Arms, has its own social network. Prior to check-in, guests can create a profile, upload pictures and communicate with other PodCulture members. How convenient would it be to find a person that is staying in the hotel and attending the same conference? PodCulture is explained in further detail in “Private Social Network Aids Revenue Bump for New York Hotel“.

While this is a revolutionary concept, there are a few missed opportunities Continue reading

Provide Easy Access to Social Networking Tools

The American Red Cross has created a great page that outlines all their various disaster relief tools that are available. Some of their social networking and web 2.0 tools include banners, Facebook resources, flickr tools, texting, videos and widgets.

Unfortunately, this great resource is hidden and is not easy to find from the main website. Participants may also want to participate by telling others about how they donated blood or volunteered. The American Red Cross could make this page more generic and less about “disaster relief” in order to expand its reach to a wider audience.

CURE International developed this concept in a different way Continue reading

Quick Suggestions for Brand Awareness and SEO

Web Content
On every single one of your web pages, add links to Del.icio.us, Digg, StumbleUpon, Technorati and Reddit so that users can easily help spread your message and content. This includes landing pages and microsites. By having users backlink your content, you are helping boost your natural search engine optimization.

Emails
And, don’t forget your emails. Besides the typical “forward to a friend”, allow users another easy opportunity to share your message by adding these social networking links. You don’t want to overcrowd your emails (and have your main message lost), but it might also be a good idea to provide links to your MySpace, Facebook and LinkedIn accounts.

Turn Your Webinar Into a Two-Way Conversation with Twitter

Hubspot gives us advice on how to incorporate Twitter into our webinars to start a two-way conversation:
» Create a hashtag specific to your event
» Communicate to your attendees that you will monitor and accept questions via Twitter
» Make it easy for attendees to tweet with your hashtag
» Make it easy for attendees to follow the conversation related to your event
» Have someone monitoring and responding on Twitter as necessary throughout the event

Incorporating Twitter into your webinar strategy can help:
» Extend reach
» Create buzz
» Identify what your community is saying
» Develop effective response
» Foster networking and communication

Next time you host a webinar, remember to use social networking techniques to expand your reach and effectiveness.