Jakob Nielsen: American English vs. British English for Web Content

Jakob Nielsen summarizes his findings on American English vs British English for Web Content.

I found his section on International Sites particularly relevant for Canadian sites:

Canadian sites that mainly target the U.S. should use American English, unless they want to emphasize the fact that they’re foreign. (This can be a selling point, but most American users view it negatively.)

He also elaborates further on minimum requirements for international sites if you would like to check it out.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s