Beware of the Doghouse

JC Penny‘s has come up with a clever site to help promote their jewelery line during the holiday season. There are several marketing techniques we can learn from BewareOfTheDoghouse.com:

» Create a short video (less than 5 minutes) that can be spread virally and increase brand awareness

» Use social networks, such as Facebook, to integrate with your website to help spread your message’s reach

» Find clever ways to ask for someone’s email address (e.g. give someone a warning before they go to the doghouse)

» Tie your product into every piece of the promotion – don’t loose focus on the creative

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2 responses to “Beware of the Doghouse

  1. Pingback: What’s G? « Clever Title

  2. Pingback: What’s G? | Digital Pivot

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