The American Red Cross has created a great page that outlines all their various disaster relief tools that are available. Some of their social networking and web 2.0 tools include banners, Facebook resources, flickr tools, texting, videos and widgets.
Unfortunately, this great resource is hidden and is not easy to find from the main website. Participants may also want to participate by telling others about how they donated blood or volunteered. The American Red Cross could make this page more generic and less about “disaster relief” in order to expand its reach to a wider audience.
CURE International developed this concept in a different way. They broke out action items by increments of time, allowing the user to choose how they can help based on how much time they want to contribute.
There are two take-aways here:
1.) Put a page on your site that allows users to easily identify how they can help.
2.) If you’ve built a great page – don’t keep it hidden.