We continue to be bombarded with marketing messages that are not relevant to us. We see irrelevant commercials in between a program we are watching or are sent mail from a company that we did not sign up to receive information from.
According to Seth Godin, permission marketing is, “the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them”.
Are you tired of getting messages that are not relevant to you? Often, you cannot tell a company that you longer want to receive mail from them, but here is one way to communicate a response to a marketer that continues to bombard you with irrelevant content: leave the response envelope empty.
Next time you receive a direct mail piece with a business reply form, leave the response envelope empty, seal it and then put in mailbox to be delivered. According to the United States Postal Service, each time business reply mail is sent to a company, it can cost them anywhere between $0.25 to $1.89.
Imagine if we all started doing this, and businesses began receiving empty reply envelopes (that they have to pay for each time). This would send a huge message to companies to start treating people with respect in order to gain our attention.
Do you have any other clever ideas to force permission marketing?