Instead of focusing on social media as something additional to maintain that provides relatively little value, we need to shift our thinking. Social media is an extension of your brand, and how people perceive your identity can lead to greater awareness and profitability.
To increase your brand connections, Harry Gold outlines his suggestions, which are summed up below:
» Set up and maintain your social media foundation
» Promote consumer interaction, even in other media outlets
» Establish a maintenance plan that is not campaign specific
» Value friends and fans the same as email subscribers
» Utilize icons that people can use to post your content to their blogs, profiles and social bookmarking sites
» Incorporate social media metrics into your reporting analytics
To learn more, read Branding or Connecting: How About Both?