Monthly Archives: January 2009

Free Screen Recording Software

CamStudio is a free screen recording software that captures all screen and audio activity on your computer and creates streaming Flash videos that you can share.

Use this software to create a video demonstration or tutorial for your customers. Or, record a problem or error that you’re experiencing to show technical support.

What other ways could this software be useful for you?

Advertisements

Want a Free Starbucks Coffee?

Interested in a free Starbucks Tall brewed coffee while also doing something good for your community? Visit Starbucks Pledge 5 and commit five hours of volunteer service – that’s all you have to do!

There are also several great strategies built into this microsite to help continue the conversation and interaction between the brand and the consumer Continue reading

Hating Your FTP?

Drop.io manager is a hosted white label solution for companies that need to share files online. They claim their solution is much more flexible and simpler to use than a traditional FTP, and you can customize your settings to add your company’s branding to the interface.

Features include private sharing of files, with the ability to restrict access by assigning privileges. The users can also upload and access the files in a variety of ways.

Nonprofits & Advertising

The Friendship Circle recently sent out an email with advertisements placed in the appeal. This is something I have yet to see a nonprofit do before, and I wonder if it is effective at bringing in additional revenue or effective at destroying credibility.

To advertise with The Friendship Circle, you must meet certain criteria, but this new initiative could create doubt in some donor’s minds. What do you think? Are advertisements on a nonprofit’s emails and/or websites effective or does it destroy consumer confidence?

Stop Asking for Email Addresses

Well, at least quit asking without offering a benefit exchange. Many sites have an area in the upper, right corner that ask you for your email, but they don’t offer anything in return. While you can’t imagine why someone wouldn’t want to sign up for your informative monthly newsletter, many people need more of incentive to give you their personal contact information.

Do you know of a company that is doing a great job of acquiring email addresses in an inventive way?

Tips For Rented Email Lists

Rented third-party email lists can be tricky and a waste of time to use. Be cautious when selecting a vendor and know the basic rules of engagement before entering into a contract.

Thanks to Jeanne Jennings for these rented email list tips:

» Buyer beware and skeptical

» Test a small portion of the list before you commit to renting the entire list

» If the pricing seems too good to be true, it probably is

» Legitimate list rental companies don’t turn over the email addresses to the sender

» Be certain you are familiar with email terminology and confirm that the company you’re dealing with understands it as well

» Build a deliverability clause into any list rental contract

Read the entire article, E-mail List Rentals: Red Flags and Results.