Tips For Rented Email Lists

Rented third-party email lists can be tricky and a waste of time to use. Be cautious when selecting a vendor and know the basic rules of engagement before entering into a contract.

Thanks to Jeanne Jennings for these rented email list tips:

» Buyer beware and skeptical

» Test a small portion of the list before you commit to renting the entire list

» If the pricing seems too good to be true, it probably is

» Legitimate list rental companies don’t turn over the email addresses to the sender

» Be certain you are familiar with email terminology and confirm that the company you’re dealing with understands it as well

» Build a deliverability clause into any list rental contract

Read the entire article, E-mail List Rentals: Red Flags and Results.

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