Meteor Solutions claims to be able to effectively track word-of-mouth advertising with the precision of paid media. This solution for advertisers, publishers and agencies can help you evaluate your social networking campaigns.
The Meteor platform monitors web pages, bookmarks, email messages, instant messages and mobile devices. Scripts track content that is shared between friends, blogs and within communities.
Other site analytics track how many people visit your site, but Meteor’s tracking technology shows you where, when and how word-of-mouth activity happens. Meteor enables users to measure, buy and amplify word-of-mouth advertising with the same precision as paid media.
Hollis Thomases further elaborates on how this technology could be useful to media planners.