Monthly Archives: August 2009

New Educational Requirements

Here is a quick list of a few of the classes I did take while in school:

Astronomy
Interestingly enough, I’ve never had to explain the difference between a yellow dwarf star and a red dwarf star

Mythology
While I did find this class interesting, I’ve never had to identify which Roman god equates to its Greek counterpart

Musics of Texas
I love me some Buddy Holly, but no one has ever asked me the name of the band that played with him.

And, I find it interesting that I did not take any classes related to the following topics before I stepped into the “real world” Continue reading

Always Question Your Process

Often in software implementation, the focus is on shortening up the time between when a client signs a contract to the time they are actively using the software. The purpose of this is to get them into the support chain so that we can send canned FAQ responses or log tickets in a queue that requires days and even weeks for a reply, but I digress because this isn’t a post about customer support Continue reading

Testing Your Email Campaigns

37% of marketers are still not testing their email campaigns and the top reason for not testing is due to lack of knowledge about how to do it. If you are paying someone to design and implement your email campaigns, and they do not know how to test – please try and find someone who does.

Testing your email campaigns increases open rates, click-through rates and conversions.

Among those email marketers that do test, Subject Lines are the top tested email element Continue reading