37% of marketers are still not testing their email campaigns and the top reason for not testing is due to lack of knowledge about how to do it. If you are paying someone to design and implement your email campaigns, and they do not know how to test – please try and find someone who does.
Testing your email campaigns increases open rates, click-through rates and conversions.
Email Test Findings
» Sending emails mid-day (10am-2pm) is best, with start of business day (6am – 10am) next best option
» Tuesday ranks as the most successful day to send emails, followed closely by Wednesday