3 Tips for Creating Content for Your New Site

Should you want to create the content for your site redesign, this is typically considered the “heavy lifting” portion for the client. Content can include items such as copy, images, videos, audio files and PDFs. Compiled below are a few helpful tips before you begin.

The Use of “Click Here”
Try not using “click here” in your copy, as it typically does not align with best web practices for some of the following reasons:

  • You’re assuming someone is using a mouse to navigate throughout the site. Several users (especially the visually impaired) use screen readers, keyboards or other tools that do not use a mouse.
  • Click here” makes no sense if the page is printed out on paper.
  • Click here” is bad for search engine optimization (SEO). Search engines have no way of reading the link “click here” and understanding what is the content on the page.

An example of altering your copy for better usability might be instead of saying “To see where we’re located, click here”; you can simply say “Find our location.”

Sample Thank-You Page Copy
Here is an example of thank-you page copy. This is what appears on a page after a user completes a form (e.g. provides an email address, makes a donation, forwards a message to a friend, etc.)

Thank you for your generous gift. Your contribution makes it possible for us to [insert organization’s purpose]. Your donation will be used to [insert how donations will be used].

You will receive a confirmation email and receipt shortly.

Tell a friend about [insert organization’s name] »
Return to homepage »

Sample Autoresponder Copy
Here is an example of autoresponder copy. This is the email a user receives after completing a form (e.g. provides an email address, makes a donation, etc.)

From name: [insert name of organization or founder]
From email address: [insert email address]
Subject line: Thank you for your donation

Dear [insert First Name],

Thank you for your generous donation of [insert gift amount] to [insert organization’s name]. Your contribution makes it possible for us to [insert how donations will be used].

Your gift will allow us to [insert additional information or restate organization’s purpose].

Attached is your receipt that can be used for tax purposes.

Thanks again for your generous gift.

Sincerely,

[insert signature.jpg]

[insert full name]
[insert title]
[insert organization]

Tell a friend about [insert organization’s name] »

A content delivery delay can impact project deliverables, including your intended launch date so it important to get a head-start as much as possible.

Do you have any other content creation tips?

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4 responses to “3 Tips for Creating Content for Your New Site

  1. There are so many different content formats (video, images, flash, text, doc, pdf) available on the web. We need to watch out for the type of content versus the format that we are going to publish.

    Eg. You don’t really want to publish a 20-page whitepaper in the form of the HTML page. PDF is a good choice in this case. Eg. You don’t need to use flash for a simple animated banner/button/menu – GIF is equally good in this case.

    Of course, there’s certainly a lot more good content creation tips out there … some of which, we may not even have discovered!

  2. Pingback: Tweets that mention 3 Tips for Creating Content for Your New Site « Clever Title -- Topsy.com

  3. Cymberly –

    Cool blog! Hope you are doing well. I have several things going tomorrow eve, but I hope to make the Social Media Club event. Maybe I will see you there.

    Elaine

  4. Great post – excellent points on making the most of autoreplys and thank you pages.

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