Category Archives: Creative

It’s Not About the Picture, Copy or Gift Arrays

If you’re coming from a traditional fundraising background, you remember the days of print – having to get everything exactly right before you sent something to the printer. One mistake used to mean big money.

In the online world, the biggest mistake you can make is waiting until everything is perfect Continue reading

Make Your Handwriting Famous

YourFonts.com Font Generator

YourFonts turns your own handwriting into a font for free. You also have the option to include your signature and these OpenType fonts can be used on Windows, Mac OS X and Linux machines.

The first step is to print and fill out the template. You write each letter in a “cell”, which contains horizontal guidelines that help you write the characters in the correct dimensions.

After you save, scan and upload your template, you can download and install the fonts on your computer. Now, you can use your actual handwriting in your own documents!

View other user’s YourFonts »

Beware of the Doghouse

JC Penny‘s has come up with a clever site to help promote their jewelery line during the holiday season. There are several marketing techniques we can learn from BewareOfTheDoghouse.com:

» Create a short video (less than 5 minutes) that can be spread virally and increase brand awareness

» Use social networks, such as Facebook, to integrate with your website to help spread your message’s reach

» Find clever ways to ask for someone’s email address (e.g. give someone a warning before they go to the doghouse)

» Tie your product into every piece of the promotion – don’t loose focus on the creative

crowdSPRING

crowdSPRING is a great place to find creative resources. Here is the concept behind this innovative website:

1.) Post a creative project and attach a cost for what you are willing to pay to the winner.

2.) Creatives contribute actual project work (e.g. logo, widget, website design, etc.)

3.) Pick a winner of the entries: You receive the creative work and they receive the prize money. Continue reading