Should you want to create the content for your site redesign, this is typically considered the “heavy lifting” portion for the client. Content can include items such as copy, images, videos, audio files and PDFs. Compiled below are a few helpful tips before you begin.
The Use of “Click Here”
Try not using “click here” in your copy, as it typically does not align with best web practices for some of the following reasons Continue reading
Posted in Copywriting, Improving Your Website, Nonprofit, Optimization
Tagged audio, autoresponder, confirmation email, content, content creation, content creation tips, content tips, copy, cymberly, cymberly pierce, donation autoresponder, donation form, donation thank you, images, pdfs, search engine optimization, seo, site audit, site content tips, thank you page, thank you page copy, tips, usability, use of click here, videos, visually impaired, website, website audit, website content, website content creation, website content tips, website redesign
NetSquared.org has been working on its website redesign, with the goal being to provide ways to connect to useful tools and each other.
In an effort to engage site users in its redesign, they have created the following process:
1. Receive input from users via an online survey.
2. Share survey results and next steps with the community.
3. Create design mockups to share with the community and receive input.
For more information and see the outcome, read the Redesign thread on the NetSquared blog.
Posted in Ideas, Improving Your Website, Innovation, Nonprofit
Tagged community, connect, engage, input, involvement, netsquared, redesign, site, site users, survey, tools, users, website, website redesign
A few weeks ago, I went to Chicago for a birthday weekend with “the girls”. Typically when I travel, I do my best to bring my dogs, but sometimes I am unable to do so.
For this past trip, I chose to keep my dogs at The Boarding Bungalow.
I originally chose it because there were actually pictures of small dogs on the site. Most boarding sites typically have photos of all large dogs, and I liked the fact that owners of small dogs used this place as well.
So, they had me – at least for one time. But I’ll go back. Even if they raise their prices Continue reading
Posted in Ideas, Improving Your Website, Managing
Tagged added value, birthday, boarding, boarding bungalow, boarding bungalow dallas, boarding dallas, bungalow, chicago, cost, customers, cymberly, cymberly pierce, dog owners, dogs, expense, justine, liberty, minutes, owners, phillip, photos, pictures, reassurance, repeat, repeat customers, services, small dogs, the boarding bungalow dallas, the boarding bunglow, travel, value
The 404 page is what a user sees when they go to a page that no longer exists on the site. Are you missing an opportunity to keep a user engaged when they visit one of these pages?
Mistype a URL shortcut on your site. What does your 404 page look like? Is there an opportunity to optimize this page with links back to the homepage or most visited pages on the site?
Or, perhaps, could you even invent a user experience that Continue reading
Posted in Improving Your Website, Optimization
Tagged 404, 404 page, alternate content, engage, errorlytics, opportunity, Optimization, optimize, relevant, relevant content, user experience, visitor, visitor experience
Well, at least quit asking without offering a benefit exchange. Many sites have an area in the upper, right corner that ask you for your email, but they don’t offer anything in return. While you can’t imagine why someone wouldn’t want to sign up for your informative monthly newsletter, many people need more of incentive to give you their personal contact information.
Do you know of a company that is doing a great job of acquiring email addresses in an inventive way?
Posted in eMail Marketing, Ideas, Improving Your Website
Tagged acquisition, benefit, benefit exchange, cymberly, cymberly pierce, email, email address, incentive, inventive