Category Archives: Nonprofit

It’s Not About the Picture, Copy or Gift Arrays

If you’re coming from a traditional fundraising background, you remember the days of print – having to get everything exactly right before you sent something to the printer. One mistake used to mean big money.

In the online world, the biggest mistake you can make is waiting until everything is perfect Continue reading

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3 Tips for Creating Content for Your New Site

Should you want to create the content for your site redesign, this is typically considered the “heavy lifting” portion for the client. Content can include items such as copy, images, videos, audio files and PDFs. Compiled below are a few helpful tips before you begin.

The Use of “Click Here”
Try not using “click here” in your copy, as it typically does not align with best web practices for some of the following reasons Continue reading

Innovative Concept for Redesigning Your Website

NetSquared.org has been working on its website redesign, with the goal being to provide ways to connect to useful tools and each other.

In an effort to engage site users in its redesign, they have created the following process:

1. Receive input from users via an online survey.
2. Share survey results and next steps with the community.
3. Create design mockups to share with the community and receive input.

For more information and see the outcome, read the Redesign thread on the NetSquared blog.

Online Video Tips for Nonprofits

Kivi Leroux Miller, from NonprofitMarketingGuide.com made a request on Twitterfor guest blogger posts regarding nonprofit video, so I will attempt to accommodate her request.

Equipment
If you are a 501(c)(3) organization, you can apply for a Flip Video Spotlight kit to be used by untrained staff and constituents to help highlight your work with video.

Filming
» Each shot should be between 10 and 15 seconds
» Shoot close ups whenever possible
» Film people – create a personal story

Editing
» Keep your total video length under 2 minutes
» If you want to create a longer video, break it into episodes
» Adding words? Translations? Remember that online video typically is in a smaller viewing pane, so keep in legible
» End with a call-to-action and provide users with a URL shortcut to a page with additional information & a donation opportunity

Posting
» Create a YouTube channel for your nonprofit
» Insert the video into widgets that can be spread virally
» Add a video index on your site

View some great examples of nonprofit videos at: 
http://helpCUREnow.org/videos.

DoGooderTV Nonprofit Video Awards

This year’s theme for the DoGooderTV Nonprofit Video Awards is “Everyone’s Doing It”, which encourages submissions from organizational vlogs, staff-produced web clips and high-end, professionally produced videos.

If your organization made a video in 2008, you’re encouraged to submit as many entries as you like.

Entry fee: $0
Entry deadline: March 26, 2009
Winners announced: April 26-28, 2009

Winners will be featured in the online NonProfit Times, receive a Flip video camera and image licenses from Reuters and other video tools.

Free Screen Recording Software

CamStudio is a free screen recording software that captures all screen and audio activity on your computer and creates streaming Flash videos that you can share.

Use this software to create a video demonstration or tutorial for your customers. Or, record a problem or error that you’re experiencing to show technical support.

What other ways could this software be useful for you?

Want a Free Starbucks Coffee?

Interested in a free Starbucks Tall brewed coffee while also doing something good for your community? Visit Starbucks Pledge 5 and commit five hours of volunteer service – that’s all you have to do!

There are also several great strategies built into this microsite to help continue the conversation and interaction between the brand and the consumer Continue reading