Should you want to create the content for your site redesign, this is typically considered the “heavy lifting” portion for the client. Content can include items such as copy, images, videos, audio files and PDFs. Compiled below are a few helpful tips before you begin.
The Use of “Click Here”
Try not using “click here” in your copy, as it typically does not align with best web practices for some of the following reasons Continue reading
Posted in Copywriting, Improving Your Website, Nonprofit, Optimization
Tagged audio, autoresponder, confirmation email, content, content creation, content creation tips, content tips, copy, cymberly, cymberly pierce, donation autoresponder, donation form, donation thank you, images, pdfs, search engine optimization, seo, site audit, site content tips, thank you page, thank you page copy, tips, usability, use of click here, videos, visually impaired, website, website audit, website content, website content creation, website content tips, website redesign
The 404 page is what a user sees when they go to a page that no longer exists on the site. Are you missing an opportunity to keep a user engaged when they visit one of these pages?
Mistype a URL shortcut on your site. What does your 404 page look like? Is there an opportunity to optimize this page with links back to the homepage or most visited pages on the site?
Or, perhaps, could you even invent a user experience that Continue reading
Posted in Improving Your Website, Optimization
Tagged 404, 404 page, alternate content, engage, errorlytics, opportunity, Optimization, optimize, relevant, relevant content, user experience, visitor, visitor experience