Category Archives: Optimization

3 Tips for Creating Content for Your New Site

Should you want to create the content for your site redesign, this is typically considered the “heavy lifting” portion for the client. Content can include items such as copy, images, videos, audio files and PDFs. Compiled below are a few helpful tips before you begin.

The Use of “Click Here”
Try not using “click here” in your copy, as it typically does not align with best web practices for some of the following reasons Continue reading

Online Video Tips for Nonprofits

Kivi Leroux Miller, from NonprofitMarketingGuide.com made a request on Twitterfor guest blogger posts regarding nonprofit video, so I will attempt to accommodate her request.

Equipment
If you are a 501(c)(3) organization, you can apply for a Flip Video Spotlight kit to be used by untrained staff and constituents to help highlight your work with video.

Filming
» Each shot should be between 10 and 15 seconds
» Shoot close ups whenever possible
» Film people – create a personal story

Editing
» Keep your total video length under 2 minutes
» If you want to create a longer video, break it into episodes
» Adding words? Translations? Remember that online video typically is in a smaller viewing pane, so keep in legible
» End with a call-to-action and provide users with a URL shortcut to a page with additional information & a donation opportunity

Posting
» Create a YouTube channel for your nonprofit
» Insert the video into widgets that can be spread virally
» Add a video index on your site

View some great examples of nonprofit videos at: 
http://helpCUREnow.org/videos.

Missed Opportunity: The 404 Page

The 404 page is what a user sees when they go to a page that no longer exists on the site. Are you missing an opportunity to keep a user engaged when they visit one of these pages?

Mistype a URL shortcut on your site. What does your 404 page look like? Is there an opportunity to optimize this page with links back to the homepage or most visited pages on the site?

Or, perhaps, could you even invent a user experience that Continue reading

Provide Easy Access to Social Networking Tools

The American Red Cross has created a great page that outlines all their various disaster relief tools that are available. Some of their social networking and web 2.0 tools include banners, Facebook resources, flickr tools, texting, videos and widgets.

Unfortunately, this great resource is hidden and is not easy to find from the main website. Participants may also want to participate by telling others about how they donated blood or volunteered. The American Red Cross could make this page more generic and less about “disaster relief” in order to expand its reach to a wider audience.

CURE International developed this concept in a different way Continue reading

Quick Suggestions for Brand Awareness and SEO

Web Content
On every single one of your web pages, add links to Del.icio.us, Digg, StumbleUpon, Technorati and Reddit so that users can easily help spread your message and content. This includes landing pages and microsites. By having users backlink your content, you are helping boost your natural search engine optimization.

Emails
And, don’t forget your emails. Besides the typical “forward to a friend”, allow users another easy opportunity to share your message by adding these social networking links. You don’t want to overcrowd your emails (and have your main message lost), but it might also be a good idea to provide links to your MySpace, Facebook and LinkedIn accounts.

Turn Your Webinar Into a Two-Way Conversation with Twitter

Hubspot gives us advice on how to incorporate Twitter into our webinars to start a two-way conversation:
» Create a hashtag specific to your event
» Communicate to your attendees that you will monitor and accept questions via Twitter
» Make it easy for attendees to tweet with your hashtag
» Make it easy for attendees to follow the conversation related to your event
» Have someone monitoring and responding on Twitter as necessary throughout the event

Incorporating Twitter into your webinar strategy can help:
» Extend reach
» Create buzz
» Identify what your community is saying
» Develop effective response
» Foster networking and communication

Next time you host a webinar, remember to use social networking techniques to expand your reach and effectiveness.