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Category Archives: Social Networking
Meteor Solutions claims to be able to effectively track word-of-mouth advertising with the precision of paid media. This solution for advertisers, publishers and agencies can help you evaluate your social networking campaigns.
The Meteor platform monitors web pages, bookmarks, email messages, instant messages and mobile devices. Scripts track content that is shared between friends, blogs and within communities.
Other site analytics track how many people visit your site, but Meteor’s tracking technology shows you where, when and how word-of-mouth activity happens. Meteor enables users to measure, buy and amplify word-of-mouth advertising with the same precision as paid media.
Hollis Thomases further elaborates on how this technology could be useful to media planners.
Traveling with children can be difficult, especially if you want to stay somewhere specifically kid -riendly. Trekaroo is a resource for parents to connect and find reviews and tops on kid-friendly activities and places to stay. The site offers several great resources for parents Continue reading →
Interested in a free Starbucks Tall brewed coffee while also doing something good for your community? Visit Starbucks Pledge 5 and commit five hours of volunteer service – that’s all you have to do!
There are also several great strategies built into this microsite to help continue the conversation and interaction between the brand and the consumer Continue reading →
Send a message on Twitter, Facebook or via email.
Post a poll on Twitter, Facebook or send a link through email. Once you have created the poll, you can embed the code into your blog or website.
Create an event and invite people using Twitter, Facebook or by forwarding the invite URL to your friend. Track responses to see who is attending and post a widget to your blog or website.
LuckyStartups has created a platform for startups to engage a captive audience through product placement in a live video. After the video is produced, it is distributed to Google, Yahoo, Viddler, Vimeo, Metacafe, Veoh, Blip, iTunes, YouTube, Twitter, Facebook, Myspace and other relevant social media sites. In addition, LuckyStartups also offers static ad space on their site, including featured homepage placement.
Gatorade has recently produced several commercials around the theme “What’s G?” It is a part of an entire packaging redesign that aims to be a badge of pride for anyone who sweats, no matter how active they are.
While the traditional marketing pieces are in place (e.g. logo, branding elements, inventive commercial, famous spokespeople), the interactive strategy is currently being ignored, thus leaving a Gap in the strategy Continue reading →