Always Question Your Process

Often in software implementation, the focus is on shortening up the time between when a client signs a contract to the time they are actively using the software. The purpose of this is to get them into the support chain so that we can send canned FAQ responses or log tickets in a queue that requires days and even weeks for a reply, but I digress because this isn’t a post about customer support Continue reading

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Testing Your Email Campaigns

37% of marketers are still not testing their email campaigns and the top reason for not testing is due to lack of knowledge about how to do it. If you are paying someone to design and implement your email campaigns, and they do not know how to test – please try and find someone who does.

Testing your email campaigns increases open rates, click-through rates and conversions.

Among those email marketers that do test, Subject Lines are the top tested email element Continue reading

Innovative Concept for Redesigning Your Website

NetSquared.org has been working on its website redesign, with the goal being to provide ways to connect to useful tools and each other.

In an effort to engage site users in its redesign, they have created the following process:

1. Receive input from users via an online survey.
2. Share survey results and next steps with the community.
3. Create design mockups to share with the community and receive input.

For more information and see the outcome, read the Redesign thread on the NetSquared blog.

Teamwork

Patrick Lencioni pinpoints the issue of group behavior in The Five Dysfunctions of a Team, a story that teaches lessons about using leadership to inspire real teamwork.

Big Corporations vs. Startups

When considering where to take a job, we often need to think about the company culture. By determining whether the organization is a big corporation or startup, you can learn a lot about the company. Below outlines the various pros & cons for working for the individual entities. Continue reading

Be Helpful – Observe from a Distance

Sometimes my three chihuahuas get into a fight. But based on what I’ve learned about dog behavior, I have to let them work it out to determine who is the alpha dog. It’s hard to do because my first instinct is to step in and break it up. But I’ve learned to wait until it is neccessary for me to step in (Liberty Belle is especially protective of her Greenies).

Teeth Liberty

As managers of people, we want to help our employees be more effective. But, sometimes, instead of rushing in to help, try letting your employees resolve the situation by themselves. Of course, be there for guidance and support as needed, but they might be able to resolve the problem without your time & involvement – and possibly even come up with a better solution. After all, it is what they are paid to do…think for themselves.

12 Step Program for Twitterholics

Twitterholics is a fellowship of men and women who share their experience and knowledge with each other that they may educate and learn from others. The only requirement for membership is a desire to continue Tweeting.

1. Admit you are powerless over Twitter – that your life has become unmanageable Continue reading