Tag Archives: blog

Online Video Tips for Nonprofits

Kivi Leroux Miller, from NonprofitMarketingGuide.com made a request on Twitterfor guest blogger posts regarding nonprofit video, so I will attempt to accommodate her request.

Equipment
If you are a 501(c)(3) organization, you can apply for a Flip Video Spotlight kit to be used by untrained staff and constituents to help highlight your work with video.

Filming
» Each shot should be between 10 and 15 seconds
» Shoot close ups whenever possible
» Film people – create a personal story

Editing
» Keep your total video length under 2 minutes
» If you want to create a longer video, break it into episodes
» Adding words? Translations? Remember that online video typically is in a smaller viewing pane, so keep in legible
» End with a call-to-action and provide users with a URL shortcut to a page with additional information & a donation opportunity

Posting
» Create a YouTube channel for your nonprofit
» Insert the video into widgets that can be spread virally
» Add a video index on your site

View some great examples of nonprofit videos at: 
http://helpCUREnow.org/videos.

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Twitter Applications

twtapps builds fun and useful twitter applications that are free and easy to use on Twitter, Facebook and other social networking sites. Currently, there are three different applications available:

twtcard
Send a message on Twitter, Facebook or via email.

twtpoll
Post a poll on Twitter, Facebook or send a link through email. Once you have created the poll, you can embed the code into your blog or website.

twtvite
Create an event and invite people using Twitter, Facebook or by forwarding the invite URL to your friend. Track responses to see who is attending and post a widget to your blog or website.

Join Cymberly on Twitter »

Change.org

If your nonprofit is on Change.org, there are a few opportunities that might be available for you to expand your presence in the social media network.

On Change.org, an organization has the ability to set up fundraising goals for specific projects. You also can have testimonies posted by Continue reading

Clever Title’s Widgetbox

Widgetbox allows you to create your own widget that pulls in your blog postings as you update your content. Your dedicated followers can post the widget to their social networking sites to help promote your blog. Check out Clever Title’s widgetbox – what do you think?

Increase Your Blog Traffic: Build a Triiibe

Jamey Shiels is the person in charge of monitoring Digital Pivot, a blog where I have the privilege of being a guest contributor. Today, Jamey asked us if we had any thoughts on how we could increase Digital Pivot’s awareness to get the content “out there”. Below is a list of my suggestions.

» Make sure that your blog is registered on Technorati.

» Request that each guest blogger also links to Digital Pivot from their own personal blogs.

» Ask your guest bloggers to also submit a post on their own personal blogs that points a link back to Digital Pivot. If each writer could do this on a weekly basis, this would help boost your blog in search engines through backlinking techniques.

» And finally Continue reading

10 Questions to Ask Before You Begin Blogging

Joe Pulizzi, founder of Junta42, recommends 10 questions to ask before you begin blogging.

1. Who are your primary and secondary targets for your blog?

2. What do you want to tell them?

3. Do you understand what the key informational needs of the audience are?

4. Are you reading other blogs on that topic, and ones targeting your customers and prospects?

5. If you are reading, are you leaving comments that add to the online conversation on the blogs you cover?

6. Do you have a firm grasp on the types of keywords to focus on that would be relevant to your blog?

7. Do you follow those keywords on Technorati and Google Blog Search? Do you have alerts set up around those keywords at Google Alerts? (or possibly even use a reputation management system?)

8. Can you commit to blogging at least two-to-three times per week? (consistency is key, based on the expectations you set with your audience)

9. What is your ultimate goal in starting a blog? In one year from when you start blogging, how will your life be different?

10. Are you looking at blogging as a challenge or something that could be fun?