JC Penny‘s has come up with a clever site to help promote their jewelery line during the holiday season. There are several marketing techniques we can learn from BewareOfTheDoghouse.com:
» Create a short video (less than 5 minutes) that can be spread virally and increase brand awareness
» Use social networks, such as Facebook, to integrate with your website to help spread your message’s reach
» Find clever ways to ask for someone’s email address (e.g. give someone a warning before they go to the doghouse)
» Tie your product into every piece of the promotion – don’t loose focus on the creative
Posted in Creative, Ideas, Innovation, Social Networking
Tagged aquisition, beware of the doghouse, brand awareness, cymberly, cymberly pierce, doghouse, email address, facebook, Innovation, jc penny, jcpenny, jewelery, lead generation, marketing, promotion, social network, video, viral, website