Should you want to create the content for your site redesign, this is typically considered the “heavy lifting” portion for the client. Content can include items such as copy, images, videos, audio files and PDFs. Compiled below are a few helpful tips before you begin.
The Use of “Click Here”
Try not using “click here” in your copy, as it typically does not align with best web practices for some of the following reasons Continue reading
Posted in Copywriting, Improving Your Website, Nonprofit, Optimization
Tagged audio, autoresponder, confirmation email, content, content creation, content creation tips, content tips, copy, cymberly, cymberly pierce, donation autoresponder, donation form, donation thank you, images, pdfs, search engine optimization, seo, site audit, site content tips, thank you page, thank you page copy, tips, usability, use of click here, videos, visually impaired, website, website audit, website content, website content creation, website content tips, website redesign
37% of marketers are still not testing their email campaigns and the top reason for not testing is due to lack of knowledge about how to do it. If you are paying someone to design and implement your email campaigns, and they do not know how to test – please try and find someone who does.
Testing your email campaigns increases open rates, click-through rates and conversions.
Among those email marketers that do test, Subject Lines are the top tested email element Continue reading
Posted in eMail Marketing
Tagged business day, calls to action, chart, click-through rate, conversions, copy, design, email, email campaign, email design, email imagery, email marketer, email testing, imagery, marketer, marketing charts, mid-day, morning, offer, offers, open rate, subject lines, testing, timing, tuesday, wednesday