Tag Archives: email

Testing Your Email Campaigns

37% of marketers are still not testing their email campaigns and the top reason for not testing is due to lack of knowledge about how to do it. If you are paying someone to design and implement your email campaigns, and they do not know how to test – please try and find someone who does.

Testing your email campaigns increases open rates, click-through rates and conversions.

Among those email marketers that do test, Subject Lines are the top tested email element Continue reading

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Nonprofits & Advertising

The Friendship Circle recently sent out an email with advertisements placed in the appeal. This is something I have yet to see a nonprofit do before, and I wonder if it is effective at bringing in additional revenue or effective at destroying credibility.

To advertise with The Friendship Circle, you must meet certain criteria, but this new initiative could create doubt in some donor’s minds. What do you think? Are advertisements on a nonprofit’s emails and/or websites effective or does it destroy consumer confidence?

Stop Asking for Email Addresses

Well, at least quit asking without offering a benefit exchange. Many sites have an area in the upper, right corner that ask you for your email, but they don’t offer anything in return. While you can’t imagine why someone wouldn’t want to sign up for your informative monthly newsletter, many people need more of incentive to give you their personal contact information.

Do you know of a company that is doing a great job of acquiring email addresses in an inventive way?

Tips For Rented Email Lists

Rented third-party email lists can be tricky and a waste of time to use. Be cautious when selecting a vendor and know the basic rules of engagement before entering into a contract.

Thanks to Jeanne Jennings for these rented email list tips:

» Buyer beware and skeptical

» Test a small portion of the list before you commit to renting the entire list

» If the pricing seems too good to be true, it probably is

» Legitimate list rental companies don’t turn over the email addresses to the sender

» Be certain you are familiar with email terminology and confirm that the company you’re dealing with understands it as well

» Build a deliverability clause into any list rental contract

Read the entire article, E-mail List Rentals: Red Flags and Results.

Twitter Applications

twtapps builds fun and useful twitter applications that are free and easy to use on Twitter, Facebook and other social networking sites. Currently, there are three different applications available:

twtcard
Send a message on Twitter, Facebook or via email.

twtpoll
Post a poll on Twitter, Facebook or send a link through email. Once you have created the poll, you can embed the code into your blog or website.

twtvite
Create an event and invite people using Twitter, Facebook or by forwarding the invite URL to your friend. Track responses to see who is attending and post a widget to your blog or website.

Join Cymberly on Twitter »

Tracking Your Expenses

Tired of tracking your expenses and losing track? Or trying to balance your checkbook at the end of each month? Xpenser is offering a new real time solution by allowing you to record expenses via email, SMS, Twitter, IM or voicemail.

This can work for your business (e.g. From your iPhone, email “Lunch 52.85 with Client A”). Or, it can work for your personal life as well Continue reading

Quick Suggestions for Brand Awareness and SEO

Web Content
On every single one of your web pages, add links to Del.icio.us, Digg, StumbleUpon, Technorati and Reddit so that users can easily help spread your message and content. This includes landing pages and microsites. By having users backlink your content, you are helping boost your natural search engine optimization.

Emails
And, don’t forget your emails. Besides the typical “forward to a friend”, allow users another easy opportunity to share your message by adding these social networking links. You don’t want to overcrowd your emails (and have your main message lost), but it might also be a good idea to provide links to your MySpace, Facebook and LinkedIn accounts.