Tag Archives: Innovation

Beware of the Doghouse

JC Penny‘s has come up with a clever site to help promote their jewelery line during the holiday season. There are several marketing techniques we can learn from BewareOfTheDoghouse.com:

» Create a short video (less than 5 minutes) that can be spread virally and increase brand awareness

» Use social networks, such as Facebook, to integrate with your website to help spread your message’s reach

» Find clever ways to ask for someone’s email address (e.g. give someone a warning before they go to the doghouse)

» Tie your product into every piece of the promotion – don’t loose focus on the creative


Is Your Salesforce Doing Its Job?

In his article, Don’t Sell to Bar Owners, Seth says:

“Marketers are guilty of hoping for too much from a typical salesforce. In my experience, 90% of the salespeople out there are below average (because performance is a curve, not a line). The superstars are hard to find, hard to keep and hard to count on scaling. So that means you must create a product that doesn’t require a superstar to sell it. And the only way you’re going to sell an ad to a [insert difficult marketplace here] is to create a product/service/story that sells itself.”

From my encounters, people who are in sales typically think they’re really good at it. Are they disillusioned? Or are they all selling great products that don’t need much persuasion to sell through? Continue reading

Proactive, Not Reactive

We – as marketers – tend to be reactive, instead of proactive. Instead of pitching new concepts, we pitch concepts we are familiar with or concepts we know will work or concepts that are requested by the client.

Why do we stick with what we’re familiar with? Is it because we know it will generate the anticipated revenue? What if we could create something that did more than generate revenue? Something that was innovative, exciting, viral, acquired names and generated income?

Seth couldn’t have said it better than in his post, Reacting, Responding & Initiating:

“Some marketing jobs are about responding. None are about reacting. The best ones are about initiating.”

How many of your phone calls, emails, proposals are spent in response to something? How can you reprioritize your day so that you are taking time to truly think and innovate instead of respond?