If you’re coming from a traditional fundraising background, you remember the days of print – having to get everything exactly right before you sent something to the printer. One mistake used to mean big money.
In the online world, the biggest mistake you can make is waiting until everything is perfect Continue reading
Posted in Copywriting, Creative, eMail Marketing, Nonprofit
Tagged cymberly, cymberly pierce, disaster, doctors without borders, donate, donate online, donating, donations, fundraising, give, haiti, haiti disaster, haiti earthquake, haiti earthquake disaster, haiti earthquake response, marketing, Nonprofit, nonprofit fundraising, nonprofit marketing, online, online fundraising, online marketing, red cross, text, text donations
Heifer International is trying a new approach in their email marketing. Their typical ask is to help fund an object (e.g. Goat). Recently, they sent out an email telling their donors that we can now also fund a project (e.g. Beekeeping in Kosovo).
By veering from their traditional ask, do they risk alienating their consistent donors – or will this approach just add new donors to the file? I also wonder if this approach might be best utilized for their major donors. To the typical giver, the amount needed might seem like an impossible goal to reach.
While I am interested in this new approach and how successful it will be for Heifer, I am more curious about Continue reading
Posted in Ideas, Innovation, Nonprofit, Technology
Tagged cymberly, cymberly pierce, donations, donor, ecommerce, email, eMail Marketing, fund, fund a project, heifer, heifer international, kintera, major donor, marketing, tanzania
Here’s your chance to get some recognition for your email savvy: Enter MarketingSherpa’s 2009 Email Marketing Awards competition.
The fourth annual competition honors B2B and consumer marketers for email campaigns that really work. Think response rate, overall strategy and campaign goal.
» Test you learned from
» Auto responder
» Opt-in campaign
» Non-email opt-in campaign
» Postcard campaign
» Promotional blast
» Mobile market email
» Promotional re-launch blast
» Single welcome letter
» Limited series email newsletter
» Triggered personalized email
Or, you can submit a campaign that does not fit a category and they’ll evaluate it. All entries are due by December 15 @ 7 p.m. EST.
Awards will be handed out on March 16 at Email Marketing Summit ’09, where 800 email marketers from around the world will gather in Miami, Florida from March 15-17. Thanks to Email Awards sponsor ExactTarget, there is no entry fee again this year.
Posted in eMail Marketing
Tagged 2009, award, awards, cymberly, cymberly pierce, email, exact, exact target, exacttarget, free, marketing, marketing sherpa, marketingsherpa, sherpa, target