We continue to be bombarded with marketing messages that are not relevant to us. We see irrelevant commercials in between a program we are watching or are sent mail from a company that we did not sign up to receive information from.
According to Seth Godin, permission marketing is, “the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them”.
Are you tired of getting messages that are not relevant to you? Often, you cannot tell a company that you longer want to receive mail from them, but here is one way to communicate a response to a marketer that continues to bombard you with irrelevant content Continue reading