Tag Archives: non profit

Nonprofits & Advertising

The Friendship Circle recently sent out an email with advertisements placed in the appeal. This is something I have yet to see a nonprofit do before, and I wonder if it is effective at bringing in additional revenue or effective at destroying credibility.

To advertise with The Friendship Circle, you must meet certain criteria, but this new initiative could create doubt in some donor’s minds. What do you think? Are advertisements on a nonprofit’s emails and/or websites effective or does it destroy consumer confidence?

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Flip Video Helps Nonprofits

A Flip Video Spotlight camcorder is an easy-to-use, lightweight, compact device that produces high-quality video at the touch of a button, and Flip Video is wanting to help nonprofits. Can your nonprofit benefit from using a camcorder? Think of all the things it could help communicate…

If you are a 501(c)(3) organization, you can apply for a Flip Video Spotlight kit to be used by untrained staff and constituents to help highlight your work with video. A Flip Video Spotlight kit contains Continue reading

Remember Your Audience

Being from the United States, we’re often accused of not being aware of the rest of world – their culture, their news and even their preferred communication methods. But one organization is aware of their audience and has altered their media usage methods to communicate and continue the interaction.

Words of Hope broadcasts its programs in Arabic throughout the Middle East, and they are seeing a growing response via text messaging. Postal service is difficult and not always reliable, and they had the foresight to begin offering the option in early 2007. This year, the number of text messages has grown 50%.

They appear to utilize text messaging to Continue reading