Tag Archives: Nonprofit

It’s Not About the Picture, Copy or Gift Arrays

If you’re coming from a traditional fundraising background, you remember the days of print – having to get everything exactly right before you sent something to the printer. One mistake used to mean big money.

In the online world, the biggest mistake you can make is waiting until everything is perfect Continue reading

Online Video Tips for Nonprofits

Kivi Leroux Miller, from NonprofitMarketingGuide.com made a request on Twitterfor guest blogger posts regarding nonprofit video, so I will attempt to accommodate her request.

Equipment
If you are a 501(c)(3) organization, you can apply for a Flip Video Spotlight kit to be used by untrained staff and constituents to help highlight your work with video.

Filming
» Each shot should be between 10 and 15 seconds
» Shoot close ups whenever possible
» Film people – create a personal story

Editing
» Keep your total video length under 2 minutes
» If you want to create a longer video, break it into episodes
» Adding words? Translations? Remember that online video typically is in a smaller viewing pane, so keep in legible
» End with a call-to-action and provide users with a URL shortcut to a page with additional information & a donation opportunity

Posting
» Create a YouTube channel for your nonprofit
» Insert the video into widgets that can be spread virally
» Add a video index on your site

View some great examples of nonprofit videos at: 
http://helpCUREnow.org/videos.

DoGooderTV Nonprofit Video Awards

This year’s theme for the DoGooderTV Nonprofit Video Awards is “Everyone’s Doing It”, which encourages submissions from organizational vlogs, staff-produced web clips and high-end, professionally produced videos.

If your organization made a video in 2008, you’re encouraged to submit as many entries as you like.

Entry fee: $0
Entry deadline: March 26, 2009
Winners announced: April 26-28, 2009

Winners will be featured in the online NonProfit Times, receive a Flip video camera and image licenses from Reuters and other video tools.

Nonprofits & Advertising

The Friendship Circle recently sent out an email with advertisements placed in the appeal. This is something I have yet to see a nonprofit do before, and I wonder if it is effective at bringing in additional revenue or effective at destroying credibility.

To advertise with The Friendship Circle, you must meet certain criteria, but this new initiative could create doubt in some donor’s minds. What do you think? Are advertisements on a nonprofit’s emails and/or websites effective or does it destroy consumer confidence?

Flip Video Helps Nonprofits

A Flip Video Spotlight camcorder is an easy-to-use, lightweight, compact device that produces high-quality video at the touch of a button, and Flip Video is wanting to help nonprofits. Can your nonprofit benefit from using a camcorder? Think of all the things it could help communicate…

If you are a 501(c)(3) organization, you can apply for a Flip Video Spotlight kit to be used by untrained staff and constituents to help highlight your work with video. A Flip Video Spotlight kit contains Continue reading

Remember Your Audience

Being from the United States, we’re often accused of not being aware of the rest of world – their culture, their news and even their preferred communication methods. But one organization is aware of their audience and has altered their media usage methods to communicate and continue the interaction.

Words of Hope broadcasts its programs in Arabic throughout the Middle East, and they are seeing a growing response via text messaging. Postal service is difficult and not always reliable, and they had the foresight to begin offering the option in early 2007. This year, the number of text messages has grown 50%.

They appear to utilize text messaging to Continue reading