Rented third-party email lists can be tricky and a waste of time to use. Be cautious when selecting a vendor and know the basic rules of engagement before entering into a contract.
Thanks to Jeanne Jennings for these rented email list tips:
» Buyer beware and skeptical
» Test a small portion of the list before you commit to renting the entire list
» If the pricing seems too good to be true, it probably is
» Legitimate list rental companies don’t turn over the email addresses to the sender
» Be certain you are familiar with email terminology and confirm that the company you’re dealing with understands it as well
» Build a deliverability clause into any list rental contract
Read the entire article, E-mail List Rentals: Red Flags and Results.