Tag Archives: salesforce

Want a Free Starbucks Coffee?

Interested in a free Starbucks Tall brewed coffee while also doing something good for your community? Visit Starbucks Pledge 5 and commit five hours of volunteer service – that’s all you have to do!

There are also several great strategies built into this microsite to help continue the conversation and interaction between the brand and the consumer Continue reading


Is Your Salesforce Doing Its Job?

In his article, Don’t Sell to Bar Owners, Seth says:

“Marketers are guilty of hoping for too much from a typical salesforce. In my experience, 90% of the salespeople out there are below average (because performance is a curve, not a line). The superstars are hard to find, hard to keep and hard to count on scaling. So that means you must create a product that doesn’t require a superstar to sell it. And the only way you’re going to sell an ad to a [insert difficult marketplace here] is to create a product/service/story that sells itself.”

From my encounters, people who are in sales typically think they’re really good at it. Are they disillusioned? Or are they all selling great products that don’t need much persuasion to sell through? Continue reading