Tag Archives: social media

Track Word-of-Mouth Advertising

Meteor Solutions claims to be able to effectively track word-of-mouth advertising with the precision of paid media. This solution for advertisers, publishers and agencies can help you evaluate your social networking campaigns.

The Meteor platform monitors web pages, bookmarks, email messages, instant messages and mobile devices. Scripts track content that is shared between friends, blogs and within communities.

Other site analytics track how many people visit your site, but Meteor’s tracking technology shows you where, when and how word-of-mouth activity happens. Meteor enables users to measure, buy and amplify word-of-mouth advertising with the same precision as paid media.

Hollis Thomases further elaborates on how this technology could be useful to media planners.

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Want a Free Starbucks Coffee?

Interested in a free Starbucks Tall brewed coffee while also doing something good for your community? Visit Starbucks Pledge 5 and commit five hours of volunteer service – that’s all you have to do!

There are also several great strategies built into this microsite to help continue the conversation and interaction between the brand and the consumer Continue reading

Twitter Applications

twtapps builds fun and useful twitter applications that are free and easy to use on Twitter, Facebook and other social networking sites. Currently, there are three different applications available:

twtcard
Send a message on Twitter, Facebook or via email.

twtpoll
Post a poll on Twitter, Facebook or send a link through email. Once you have created the poll, you can embed the code into your blog or website.

twtvite
Create an event and invite people using Twitter, Facebook or by forwarding the invite URL to your friend. Track responses to see who is attending and post a widget to your blog or website.

Join Cymberly on Twitter »

Resource for Startups

LuckyStartups has created a platform for startups to engage a captive audience through product placement in a live video. After the video is produced, it is distributed to Google, Yahoo, Viddler, Vimeo, Metacafe, Veoh, Blip, iTunes, YouTube, Twitter, Facebook, Myspace and other relevant social media sites. In addition, LuckyStartups also offers static ad space on their site, including featured homepage placement.

Flip Video Helps Nonprofits

A Flip Video Spotlight camcorder is an easy-to-use, lightweight, compact device that produces high-quality video at the touch of a button, and Flip Video is wanting to help nonprofits. Can your nonprofit benefit from using a camcorder? Think of all the things it could help communicate…

If you are a 501(c)(3) organization, you can apply for a Flip Video Spotlight kit to be used by untrained staff and constituents to help highlight your work with video. A Flip Video Spotlight kit contains Continue reading

Change.org

If your nonprofit is on Change.org, there are a few opportunities that might be available for you to expand your presence in the social media network.

On Change.org, an organization has the ability to set up fundraising goals for specific projects. You also can have testimonies posted by Continue reading

Social Media as a Brand Extension

Instead of focusing on social media as something additional to maintain that provides relatively little value, we need to shift our thinking. Social media is an extension of your brand, and how people perceive your identity can lead to greater awareness and profitability.

To increase your brand connections, Harry Gold outlines his suggestions, which are summed up below Continue reading