Tag Archives: Social Networking

Track Word-of-Mouth Advertising

Meteor Solutions claims to be able to effectively track word-of-mouth advertising with the precision of paid media. This solution for advertisers, publishers and agencies can help you evaluate your social networking campaigns.

The Meteor platform monitors web pages, bookmarks, email messages, instant messages and mobile devices. Scripts track content that is shared between friends, blogs and within communities.

Other site analytics track how many people visit your site, but Meteor’s tracking technology shows you where, when and how word-of-mouth activity happens. Meteor enables users to measure, buy and amplify word-of-mouth advertising with the same precision as paid media.

Hollis Thomases further elaborates on how this technology could be useful to media planners.

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Want a Free Starbucks Coffee?

Interested in a free Starbucks Tall brewed coffee while also doing something good for your community? Visit Starbucks Pledge 5 and commit five hours of volunteer service – that’s all you have to do!

There are also several great strategies built into this microsite to help continue the conversation and interaction between the brand and the consumer Continue reading

Provide Easy Access to Social Networking Tools

The American Red Cross has created a great page that outlines all their various disaster relief tools that are available. Some of their social networking and web 2.0 tools include banners, Facebook resources, flickr tools, texting, videos and widgets.

Unfortunately, this great resource is hidden and is not easy to find from the main website. Participants may also want to participate by telling others about how they donated blood or volunteered. The American Red Cross could make this page more generic and less about “disaster relief” in order to expand its reach to a wider audience.

CURE International developed this concept in a different way Continue reading

Increase Your Blog Traffic: Build a Triiibe

Jamey Shiels is the person in charge of monitoring Digital Pivot, a blog where I have the privilege of being a guest contributor. Today, Jamey asked us if we had any thoughts on how we could increase Digital Pivot’s awareness to get the content “out there”. Below is a list of my suggestions.

» Make sure that your blog is registered on Technorati.

» Request that each guest blogger also links to Digital Pivot from their own personal blogs.

» Ask your guest bloggers to also submit a post on their own personal blogs that points a link back to Digital Pivot. If each writer could do this on a weekly basis, this would help boost your blog in search engines through backlinking techniques.

» And finally Continue reading

Get Clicks and Free Money for your Nonprofit

If you become one of the exclusive chosen organizations, your nonprofit can benefit up to $10,000 with just the clicks of a mouse.

Here is the basic premise of Everywun.com:
» People go to everywun.com
» Users choose a cause they want to give to
» A person creates a badge and posts it to their profile, blog, etc.
» For every click the badge gets, your nonprofit receives donations (up to $10,000)