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If you are a 501(c)(3) organization, you can apply for a Flip Video Spotlight kit to be used by untrained staff and constituents to help highlight your work with video.
» Each shot should be between 10 and 15 seconds
» Shoot close ups whenever possible
» Film people – create a personal story
» Keep your total video length under 2 minutes
» If you want to create a longer video, break it into episodes
» Adding words? Translations? Remember that online video typically is in a smaller viewing pane, so keep in legible
» End with a call-to-action and provide users with a URL shortcut to a page with additional information & a donation opportunity
» Create a YouTube channel for your nonprofit
» Insert the video into widgets that can be spread virally
» Add a video index on your site
View some great examples of nonprofit videos at:
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There are also several great strategies built into this microsite to help continue the conversation and interaction between the brand and the consumer Continue reading →
Send a message on Twitter, Facebook or via email.
Post a poll on Twitter, Facebook or send a link through email. Once you have created the poll, you can embed the code into your blog or website.
Create an event and invite people using Twitter, Facebook or by forwarding the invite URL to your friend. Track responses to see who is attending and post a widget to your blog or website.
LuckyStartups has created a platform for startups to engage a captive audience through product placement in a live video. After the video is produced, it is distributed to Google, Yahoo, Viddler, Vimeo, Metacafe, Veoh, Blip, iTunes, YouTube, Twitter, Facebook, Myspace and other relevant social media sites. In addition, LuckyStartups also offers static ad space on their site, including featured homepage placement.
Tired of tracking your expenses and losing track? Or trying to balance your checkbook at the end of each month? Xpenser is offering a new real time solution by allowing you to record expenses via email, SMS, Twitter, IM or voicemail.
This can work for your business (e.g. From your iPhone, email “Lunch 52.85 with Client A”). Or, it can work for your personal life as well Continue reading →
Hubspot gives us advice on how to incorporate Twitter into our webinars to start a two-way conversation:
» Create a hashtag specific to your event
» Communicate to your attendees that you will monitor and accept questions via Twitter
» Make it easy for attendees to tweet with your hashtag
» Make it easy for attendees to follow the conversation related to your event
» Have someone monitoring and responding on Twitter as necessary throughout the event
Incorporating Twitter into your webinar strategy can help:
» Extend reach
» Create buzz
» Identify what your community is saying
» Develop effective response
» Foster networking and communication
Next time you host a webinar, remember to use social networking techniques to expand your reach and effectiveness.