Should you want to create the content for your site redesign, this is typically considered the “heavy lifting” portion for the client. Content can include items such as copy, images, videos, audio files and PDFs. Compiled below are a few helpful tips before you begin.
The Use of “Click Here”
Try not using “click here” in your copy, as it typically does not align with best web practices for some of the following reasons Continue reading
Posted in Copywriting, Improving Your Website, Nonprofit, Optimization
Tagged audio, autoresponder, confirmation email, content, content creation, content creation tips, content tips, copy, cymberly, cymberly pierce, donation autoresponder, donation form, donation thank you, images, pdfs, search engine optimization, seo, site audit, site content tips, thank you page, thank you page copy, tips, usability, use of click here, videos, visually impaired, website, website audit, website content, website content creation, website content tips, website redesign
Susan G. Komen for the Cure announced the new Komen.org site launch today.
According the new website announcement email, they claim the purpose of the redesign was to achieve:
» Clearer navigation
» Integration of more personal stories
» Providing a sense of community
A few comments from a fundraising usability standpoint: Continue reading