Should you want to create the content for your site redesign, this is typically considered the “heavy lifting” portion for the client. Content can include items such as copy, images, videos, audio files and PDFs. Compiled below are a few helpful tips before you begin.
The Use of “Click Here”
Try not using “click here” in your copy, as it typically does not align with best web practices for some of the following reasons Continue reading
Posted in Copywriting, Improving Your Website, Nonprofit, Optimization
Tagged audio, autoresponder, confirmation email, content, content creation, content creation tips, content tips, copy, cymberly, cymberly pierce, donation autoresponder, donation form, donation thank you, images, pdfs, search engine optimization, seo, site audit, site content tips, thank you page, thank you page copy, tips, usability, use of click here, videos, visually impaired, website, website audit, website content, website content creation, website content tips, website redesign
NetSquared.org has been working on its website redesign, with the goal being to provide ways to connect to useful tools and each other.
In an effort to engage site users in its redesign, they have created the following process:
1. Receive input from users via an online survey.
2. Share survey results and next steps with the community.
3. Create design mockups to share with the community and receive input.
For more information and see the outcome, read the Redesign thread on the NetSquared blog.
Posted in Ideas, Improving Your Website, Innovation, Nonprofit
Tagged community, connect, engage, input, involvement, netsquared, redesign, site, site users, survey, tools, users, website, website redesign
The Friendship Circle recently sent out an email with advertisements placed in the appeal. This is something I have yet to see a nonprofit do before, and I wonder if it is effective at bringing in additional revenue or effective at destroying credibility.
To advertise with The Friendship Circle, you must meet certain criteria, but this new initiative could create doubt in some donor’s minds. What do you think? Are advertisements on a nonprofit’s emails and/or websites effective or does it destroy consumer confidence?
Posted in eMail Marketing, Ideas, Nonprofit
Tagged advertisement, advertising, appeal, communication, credibility, criteria, cymberly, cymberly pierce, donor, effective, email, friendship circle, idea, initiative, non profit, Nonprofit, revenue, the friendship circle, trust, website