Tag Archives: you tube

Online Video Tips for Nonprofits

Kivi Leroux Miller, from NonprofitMarketingGuide.com made a request on Twitterfor guest blogger posts regarding nonprofit video, so I will attempt to accommodate her request.

Equipment
If you are a 501(c)(3) organization, you can apply for a Flip Video Spotlight kit to be used by untrained staff and constituents to help highlight your work with video.

Filming
» Each shot should be between 10 and 15 seconds
» Shoot close ups whenever possible
» Film people – create a personal story

Editing
» Keep your total video length under 2 minutes
» If you want to create a longer video, break it into episodes
» Adding words? Translations? Remember that online video typically is in a smaller viewing pane, so keep in legible
» End with a call-to-action and provide users with a URL shortcut to a page with additional information & a donation opportunity

Posting
» Create a YouTube channel for your nonprofit
» Insert the video into widgets that can be spread virally
» Add a video index on your site

View some great examples of nonprofit videos at: 
http://helpCUREnow.org/videos.

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There are also several great strategies built into this microsite to help continue the conversation and interaction between the brand and the consumer Continue reading

Resource for Startups

LuckyStartups has created a platform for startups to engage a captive audience through product placement in a live video. After the video is produced, it is distributed to Google, Yahoo, Viddler, Vimeo, Metacafe, Veoh, Blip, iTunes, YouTube, Twitter, Facebook, Myspace and other relevant social media sites. In addition, LuckyStartups also offers static ad space on their site, including featured homepage placement.

Flip Video Helps Nonprofits

A Flip Video Spotlight camcorder is an easy-to-use, lightweight, compact device that produces high-quality video at the touch of a button, and Flip Video is wanting to help nonprofits. Can your nonprofit benefit from using a camcorder? Think of all the things it could help communicate…

If you are a 501(c)(3) organization, you can apply for a Flip Video Spotlight kit to be used by untrained staff and constituents to help highlight your work with video. A Flip Video Spotlight kit contains Continue reading